Holistically sustainable – together

With this recyclate initiative launched in 2012, Werner & Mertz, together with its partners, committed to ensuring that plastic waste from European household collections, such as the yellow sack in Germany, is recycled to a high standard so that the recyclates thereby obtained can be reused in our packaging.

In its formulations, Frosch relies on natural-based active ingredients and is researching ways to obtain all of its surfactants (wash-active substances) from European oil plants such as rapeseed, olive, sunflower and flax in the long term. Moreover, it has succeeded in discovering a new plant-based source material: a sustainable acetic acid obtained from certified wood. This comes from a biorefinery in Austria, which is a further boost in the direction of greater regionality.

For over 20 years, Werner & Mertz has maintained a holistic environmental management system aimed at conserving raw materials, reducing the burden on the environment and consuming fewer resources. We have operated this environmental management system since 2003 and our progress in conserving resources has been regularly validated by an independent inspector in accordance with EMAS requirements at our main plant in Mainz and – since 2005 – also at our second production site in Hallein (Austria).

Since the number of allergy sufferers and people with sensitive skin is constantly increasing, Frosch places great importance on optimal skin compatibility. Therefore, the use of mild preservatives and carefully selected perfumes is minimised or even completely avoided.
The combination of natural, efficient cleaning power and environmental and skin friendliness makes the Frosch brand what it is: naturally good.